A false accusation. An inflammatory tweet. A fake news story. A leaked text message. A salacious lawsuit. An AI deep fake. A criminal indictment. A disgruntled employee.

Politicians, executives, and media personalities spend their lives building reputations that can be destroyed in an instant. Reputational injury can require a lawsuit or laying low—and anything in between. In these situations, acting quickly can be just as important as getting it right. Some lawyers will spend weeks polishing a memo about old news. Sweigart Murdock, LLP’s partners have both the legal knowledge and media savvy necessary to guide high-profile clients through highly sensitive situations in real time.

When our clients face a crisis, we recognize that a legal misstep may only inflame matters. Too many lawyers advise their clients based on the law alone: in the world of crisis management, optics and public perception are equally important. In many cases, even a colorable lawsuit will worsen a public relations nightmare. In other cases, how a lawsuit is messaged matters as much as what’s in the complaint. Our experience working with some of the country’s top public relations professionals, political strategists, and media figures allows us to give our clients not just good legal advice, but good advice, period.